2016 saw our team grow to over 100 skilled personnel. Sales continued to boom and in January 2016 we sold our 500,000th chip.

Our photo and video team came up with a concept for and shot a TV ad that is going down a storm on German TV channels like DMAX, N24, Sport 1 and Eurosport.

Our products are finding fans all over the world, and we set up the RaceChip China Representative Office in Shanghai where the team is concentrating on developing the potential in the Asian market. The year 2016 also saw the launch of dedicated RaceChip websites for our customers in the UK and France.

There were three changes in the RaceChip car fleet in 2016. The RaceChip Audi RS3 with 410 HP instead of the standard car’s 367 HP joined the Macan and the Golf, and drove straight into the starring role in the first RaceChip TV ad. However, the Audi, Porsche and VW will soon be replaced by three new cars which are sure to attract plenty of media attention for RaceChip.

RaceChip was also at the SEMA 2016 show in Las Vegas in 2016 as well as at the Essen Motor Show and the High Performance Days at Hockenheim.

Our fully developed products make any car more powerful, and that means faster. And our new slogan couldn’t reflect that in a neater or punchier way: “Simply faster”.